Some companies have a free trial, whereas others have a free tier that encourages users to upgrade.
When do you know which strategy to pick?
Chang Chen, who leads growth and marketing at Otter.ai, has tried it all - freemium, free trial, even how long each free trial should be.
In this episode, she didn't just talk about which one worked for Otter, she dropped some brilliant frameworks for you to figure out what's best for your own product.
We also discussed:
Connect with Chang on Linkedin if you wish to discuss more about free trials vs freemium!