The Product-Led Sales Podcast

Free trial vs freemium: how to decide which is best for your product? | Chang Chen, Head of Growth and Marketing, Otter.ai

February 03, 2022 HeadsUp.ai Season 1 Episode 23
The Product-Led Sales Podcast
Free trial vs freemium: how to decide which is best for your product? | Chang Chen, Head of Growth and Marketing, Otter.ai
Show Notes

Some companies have a free trial, whereas others have a free tier that encourages users to upgrade.

When do you know which strategy to pick? 

Chang Chen, who leads growth and marketing at Otter.ai, has tried it all - freemium, free trial, even how long each free trial should be. 

In this episode, she didn't just talk about which one worked for Otter, she dropped some brilliant frameworks for you to figure out what's best for your own product. 

We also discussed:

  • How to run experiments to figure out what's the optimal length for a free trial
  • How to conduct user research to understand how to structure your trial or free tier
  • Why it often doesn't work to have both a free trial AND a free tier
  • Common mistakes made when designing these free versions of your product

Connect with Chang on Linkedin if you wish to discuss more about free trials vs freemium!

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