The Product-Led Sales Podcast
How to build a free tool to generate tons of leads for your product | Sadra Boutorabi, Head of Growth, Tiny
February 08, 2022
Have you seen a company build a free tool just to attract customers?
Clearbit's Weekly Visitor Report and CoSchedule's Headline Analyzer come to mind.
Sadra Boutorabi is someone who is no stranger to this strategy. As co-founder and head of growth of Namescan, he built and launched a free tool, and helped to secure the first $1m in revenue for the company.
Today, Sadra leads growth at Tiny, a fast-growing company that provides an open-source rich text editor.
On this episode we discussed:
- When is it a good idea to launch a free tool for lead gen
- How to decide what free tool to build
- How much resources to dedicate to this initiative
- What other growth initiatives and experiments he has been running
Connect with Sadra on Linkedin for more information.
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.
If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.