Invoice2Go was founded in 2002 and was self-serve from the get-go! They targeted the under-served small business market and helped them generate, send and manage invoices.
Today, Invoice2Go has more than 200,000 customers. As part of the Bill.com family, it is starting to think seriously about adding a sales-assist motion.
Pranav Piyush is leading these efforts. He came onto the podcast to talk about his learnings, what common pitfalls to avoid, and how to use experiments to learn before scaling up the sale-assist engine.
Connect with Pranav on Linkedin.