The Product-Led Sales Podcast

Vercel’s edge: a killer product advocates team | Kevin Van Gundy, Chief Revenue Officer & Morgane Palomares, Senior Director, Growth & Revenue Marketing, Vercel

February 23, 2022 HeadsUp.ai Season 1 Episode 26
The Product-Led Sales Podcast
Vercel’s edge: a killer product advocates team | Kevin Van Gundy, Chief Revenue Officer & Morgane Palomares, Senior Director, Growth & Revenue Marketing, Vercel
Show Notes

"We're building a cathedral at Vercel."

We knew this episode would be a great one when Kevin brought this up at the start of the recording.

Vercel is one of the hottest product-led startups with a ton of love amongst developers.

Morgane Palomares and Kevin Van Gundy came onto the podcast to pull back the curtain on Vercel's go-to-market. Here's what you can catch in this episode:

  1. Vercel's 'product advocates' team - what is it, how is it different from sales or sales-assist, and how did they build it up?
  2. The unique advantages and challenges of building an open-source product
  3. Some common pitfalls in PLG GTM that Morgane and Kevin have seen across the years


Connect with Kevin on Twitter or Linkedin, and here's Morgane's Linkedin!

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter