The Product-Led Sales Podcast

How do you merge 2 successful self-serve products? | Christof Jaritz, VP Marketing & Growth, Bitly

February 28, 2022 HeadsUp.ai Season 1 Episode 27
The Product-Led Sales Podcast
How do you merge 2 successful self-serve products? | Christof Jaritz, VP Marketing & Growth, Bitly
Show Notes

What happens when you combine 2 PLG superstars?

Christof Jaritz is working on it right now at Bitly.

Bitly acquired QR Code Generator last year. Also known as Egoditor, it is one of the world's most popular providers of QR codes with 12 million users.

Since then Christof has been thinking about how to drive growth across the combined company.

He came onto the podcast recently and we talked about

  1. What's exciting and what's hard about bringing together 2 winning self-serve tools
  2. Whether it's better to be a GTM specialist or generalist, since Christof has spent time in Sales, Growth, and marketing
  3. How to leverage culture to bring out the best of your team members

Connect with Christof on Linkedin for more information.

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