Not every product-led company sells to tech startups.
Some customers are just a little more traditional.
So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG?
Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or RFP.
Listen to this episode to find out:
Connect with Rohan on Linkedin for more information.