The Product-Led Sales Podcast

What do you do if customers prefer a sales-led approach | Rohan Bairat, SVP Sales, CS & Professional Services, Spreedly

March 01, 2022 HeadsUp.ai Season 1 Episode 28
The Product-Led Sales Podcast
What do you do if customers prefer a sales-led approach | Rohan Bairat, SVP Sales, CS & Professional Services, Spreedly
Show Notes

Not every product-led company sells to tech startups.

Some customers are just a little more traditional.

So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG?

Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or RFP.

Listen to this episode to find out:

  1. What Rohan's playbook is when faced with a RFP
  2. How to think about navigating more traditional enterprise customers
  3. What to do when competing against more top-down, sales-led companies

Connect with Rohan on Linkedin for more information.

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

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