The Product-Led Sales Podcast

Expanding into a new market via an internal startup | Vojtech Boril, VP of Growth & Marketing at Kontent by Kentico

March 28, 2022 HeadsUp.ai Season 1 Episode 37
The Product-Led Sales Podcast
Expanding into a new market via an internal startup | Vojtech Boril, VP of Growth & Marketing at Kontent by Kentico
Show Notes

Are most startups one-hit wonders?

Find out how Kontent by Kentico engineered a second act.

Kentico Software was established in 2004 and Kontent by Kentico is their Enterprise headless CMS that was initially founded as an internal startup 7 years ago.

Incubating products internally may not be very common, but this one was wildly successful.

Vojtech Boril came onto the podcast to share how companies can develop adjacent products and write a successful second chapter to its growth story.

How do you come up with a good idea for the next problem your company should solve? Should you run the 2 products as one company or keep them separate? When do you even consider this strategy?

Listen to this episode to find out!

Connect with Vojtech on Linkedin for more information.

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