The Product-Led Sales Podcast

Perpetua’s approach to building an outstanding user experience | Joe Rideout, Co-President at Perpetua

April 12, 2022 HeadsUp.ai Season 1 Episode 38
The Product-Led Sales Podcast
Perpetua’s approach to building an outstanding user experience | Joe Rideout, Co-President at Perpetua
Show Notes

Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine.

Which were the most impactful ones?

We interviewed him to find out! 

Listen to the full episode (link in comments 🔻) to hear about how Perpetua

  • Perfected their self-serve and onboarding flow
  • Built a referral program that generated tons of customers
  • Figured out a usage-based pricing model that works!

Connect with Joe on Linkedin for more information.

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