The Product-Led Sales Podcast
How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security
April 19, 2022
Very Good Security isn't Mahmoud Abdelkader's first rodeo.
Learn how he helped build a Series C PLG powerhouse.
VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup.
From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since he was selling to developers.
In our interview, we discussed:
- How VGS develops a deep knowledge of their customers (every startup is 'customer-obsessed', but VGS really goes the extra mile!)
- What Mahmoud means when he says PLG is really about 'customer-driven adoption'
- What were the pitfalls they encountered as they scaled the GTM motion