The Product-Led Sales Podcast

Remaining focused on SMBs as an IPO company | Grant Freeman, Chief Customer Officer of Thryv

July 20, 2022 HeadsUp.ai Season 2 Episode 1
The Product-Led Sales Podcast
Remaining focused on SMBs as an IPO company | Grant Freeman, Chief Customer Officer of Thryv
Show Notes

It's almost a truism that companies move upmarket as they scale.

Must that always be the case?

In this episode of the podcast, we spoke to Grant Freeman, the Chief Customer Officer of Thryv. Thryv is an end-to-end business management software for small businesses that has scaled to $1b in revenue while staying laser focused on SMBs.

Grant shares with us why Thryv has decided to stay focused, and how it has been able to create a culture of customer-orientation despite Thryv growing into a pretty large company itself. 

He also challenges some myths, such as serving SMBs is not scalable, and SMBs are not 'worth it' because of the low ACVs.