The Product-Led Sales Podcast

How VCs evaluate Product-Led Growth companies | Aaron Holiday, 645 Ventures

August 31, 2021 HeadsUp.ai Season 1 Episode 3
The Product-Led Sales Podcast
How VCs evaluate Product-Led Growth companies | Aaron Holiday, 645 Ventures
Show Notes

645 Ventures is an early stage investor that has consistently invested in successful SaaS companies such as Iterable, Goldbelly, and Eden Health. Aaron Holiday, the funds' managing partner, joins us today to talk about product-led growth through an investor lens. 

Product-led companies grow differently from other SaaS companies, so how do investors assess PLG companies? What metrics are important? What is a winning formula in PLG? Listen to find out!