Troops started off completely product-led. Then, it took away the self-serve motion and became sales led. Now, it's back to product-led growth.
Why did they make so many transitions? What was the framework that Scott Britton, Troops' founder, used to decide what to do? And what are some of the limitations of product-led growth that Scott discovered over his 6+ years growing Troops to a Series B company?
Listen to this episode to find out: