The Product-Led Sales Podcast

Product-Led Sales Teams Should Put On Their Marketing Hats | Pete von Burchard, VP of Sales at Wistia

December 29, 2021 HeadsUp.ai Season 1 Episode 16
The Product-Led Sales Podcast
Product-Led Sales Teams Should Put On Their Marketing Hats | Pete von Burchard, VP of Sales at Wistia
Show Notes

As a marketer of a product for sales teams, I was pretty excited to speak to Pete von Burchard. He's a seller selling to marketers!

At Wistia, Pete and his colleagues truly understand their customers. 

They see go-to-market as a holistic craft blending product, sales, and marketing. If you need any proof of that, just check out their videos on youtube. They range from videos featuring their sales teams to a full-blown cartoon series!

Pete shared some great tips on: 

  • How Sales in PLG should work on customers across the journey, not just at the point of conversion. 
  • How Wistia thinks about PQLs, usage milestones, and identifying the right signals that predict conversion. 
  • What sellers in a PLG company should focus on, especially if they are looking to upskill themselves

Check out Wistia's cartoon series - it's super fun!

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin and Twitter.

If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter