Allen Liao joined Lucid in 2018 and has been working on growth ever since. 

The company has added $50m+ in ARR since he joined! Listen to this episode to find out how! 

One initiative Lucid's product team has been working on lately is how to improve user engagement. I discussed with Allen:

1. How to identify the right baseline and set the appropriate goals for user engagement
2. How to segment and prioritize your users
3. 'Bright spot' and 'dark spot' analysis - what it means and how to use it
4. What worked and what didn't, and common pitfalls people encounter when working on growth

Connect with Allen on Linkedin. 

Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.

If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.